The Loft

Amsterdam's newest concept hotel, where timeless charm meets modern sophistication. I had the privilege of crafting the branding for this visionary project, starting with a carefully designed logo that captures the understated individuality of the hotel.

The colour palette was chosen to evoke warmth, creativity, and a sense of belonging, reflecting the vibrant energy of Amsterdam. From the sleek typography to the thoughtful visual elements, every detail was guided by a unified creative direction, ensuring that The Loft’s identity speaks to its audience with clarity and style.