Momentum

Momentum is a premium fitness app designed for those who want to move with purpose. Combining sleek, modern design with a bold sense of personality, Momentum redefines how users connect with their fitness journey. I created a full branding package, including logo mark, typography, colour and AI image creation.

The brand focuses on minimalistic typography and clean, intuitive interfaces, with a logo mark combining arrows to convey energy and forward motion, emphasising progress without distractions.